WordPress & custom website designer in Fort Worth, Texas.
Now booking custom website projects. Schedule a free consult call!
Good design is a language, not a style.
- Massimo Vignelli
My name is Bailey Archer and I’ve been in the marketing and design industry for nearly a decade. When I was 19, my dad asked me to build a website for his construction company and 8+ years later, I’m still designing websites for business owners all over the world. What began as a casual side hobby blossomed into my full-time career. Thanks, Dad. ;)
Professional Development
Academic training
In 2018, I graduated from Liberty University with a Bachelor of Science in Business: Entrepreneurship.
Work history
Right out of college I was hired by my first marketing agency and have since worked for a range of organizations in the FinTech and Crypto spaces. As a freelancer, I now have the opportunity to work with a wider range of businesses across various industries.
Design Background
My design training has come in various forms, from mentorship with a previous boss to self-taught skills through trial and error. I have extensive experience designing with Adobe XD and WordPress, working both with developers and completing turnkey websites on my own.
Design Approaches
Identify the Problem
A website is only as powerful as the problem it’s created to solve. Whether that’s presenting information or selling a product, the key to a successful website is knowing your audience and offering solutions for their needs.
Hone in on Branding
Your brand serves as a guideline for the look and feel of your site. If you don’t have an established brand, your website will reflect the confusing/indecisive nature of your business. If you don’t have a brand in place, we’ll start there first!
User Experience (UX) is Key
User experience encompasses everything from the flow and design appeal of your site to its functionality. We’ll work together to define the right user journey for your customers so they know exactly how to find what they’re looking for from the get go.
Strong Call to Action
You can have all the right copy, images, and UX in place but without a solid CTA (call to action) no one will be able to give you their business! Whether that’s a “call now” button or a contact form, we’ll determine the best CTA to make sure your site not only attracts visitors but converts sales.
Let's talk.
Interested in working together? The first step is to schedule a quick discovery call below!
